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  • Writer's pictureFelipe Antunes

New Digital Marketing Strategies for 2021

A good communication professional needs to know how to look to the future and evaluate what will be the next new thing. A new social network? A stream or reality show? You need to take a close look at what's new. Leading digital service experts in Dublin are at Client Hall, and work continuously to keep up with major changes in the industry.

All of this work has as its final objective to bring our customers the best digital marketing strategies of 2021. The year 2020 dramatically resignified many market segments, and marketing was one of them. The way companies relate to their customers needed to be rethought. Consumer habits have been affected by the pandemic, and it appears that many of these changes will become permanent. Companies need to deal with this new dynamic.

While the population was adapting to live with social detachment in Dublin, and around the world, companies needed more than ever digital marketing and social media management agencies to strengthen their digital presence.

In some scenarios, what the pandemic did was to accelerate trends and movements that were waiting for the next few years, such as app development, one of the services offered by Client Hall, which increased this year and tends to have a greater search in 2021.

We brought 12 digital marketing strategies that will have a strong influence on consumers in the next year, especially considering all the changes that occurred in 2020. It is worth remembering that to have more information on any topic you can count on our digital marketing services.

  1. Valuing the experience in real time

  2. Creation of interactive content

  3. More and more human and truly committed brands

  4. Use of user generated content (UGC) in strategies

  5. Viral marketing

  6. Chatbots

  7. Turning to slow content

  8. Increase in the use of voice assistants

  9. SEO

  10. Content Marketing

  11. More searches without clicks on Google

  12. Integration between e-commerce and Instagram

These are some of the strategies that are on the rise right now. To be successful it is essential to make a mix of strategies and have a structured marketing plan, which talks to the right audience for your brand, ensures proper execution and keeps an eye on the trends that may arise during the year 2021.

You should already have your content calendar ready for next year, whether you have it or not, you can count on Client Hall, a marketing agency in Dublin to help you!

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