• Felipe Antunes

The best strategies for the main social media platforms

In a world where almost everything can be done online, your business has to be present on every social media platform. However, it is very hard to manage a lot of accounts on different platforms, right?


The key to succeeding in this very complicated path is to analyse who are the people present in that platform and how you can communicate with them. For that, you need to study the main social media platforms and structure your own strategies.


To make this task a lot easier, we listed in this post the main social media platforms and what types of strategies and content works best in each one.


Strategies for Instagram


Instagram is the social network on which companies most focus their energies today. In fact, it is a channel with great potential for brand growth and engagement with users. However, just being there is not enough. You need to use the right strategies. Check out:


  • Use multiple post formats: diversify your posts with photos, videos, GIFs and merry-go-round. A survey by Quintly showed that videos, for example, generate 21% more engagement.

  • Write a creative caption: be objective, succinct and direct, without missing important information. Instagram was created as a social media platform of images and continues to this day. That is, be direct in the captions.

  • Use hashtags wisely: don't leave them out of your caption, but don't overdo it. In this last case, the algorithm may see your post as spam.

  • Have a business profile: in addition to the credibility and security that goes to the public, you can still have access to Instagram Analytics and, most importantly, you can create ad paid campaigns on Instagram.

  • Test posting times and days: Don't search for this information on Google. Each audience is different and will work better differently.

  • Make good use of stories: Stickers and GIFs from Instagram Stories expand the creative potential of the brand, which facilitates content delivery and product presentation. In addition, Stories have unique features such as Boomerang, Time Lapse and numerous filters.


Strategies for Facebook


Many people think that Facebook is dead. However, it is still the most used social network in the world and your audience can be there. Using the right tactics you can achieve great results in this network. See how:


  • Publish at the best hours: on Facebook, you also need to evaluate the days and hours of publication. It is worth mentioning that the hours can (and will be) totally different from the Instagram hours

  • Interact with users: the beginning is essential to maintain an interaction with your followers. You can take surveys, questionnaires and tests to get to know your potential customers better and bring them closer to your brand.

  • Listen to your customers: never ignore criticism, praise and suggestions. Always be available to respond to complaints. People often take advantage of the spaces in social media to show their dissatisfaction, so you have to control the crisis.

  • Use the conversion buttons: the conversion buttons are a very interesting feature of Facebook. Choose one of them and leave it in evidence on your page so that the high number of visits becomes visits, registrations or sales.

  • Integrate Facebook with your website: placing like buttons, widgets from the latest posts or sharing counters are tasks that extend the reach of your Facebook page to your website.


Strategies for WhatsApp Business


WhatsApp Business is a very powerful tool to build ever closer ties with your customers. However, the line between success and inconvenience is difficult to identify. Here's how you can overcome this:


  • Be personal: use the contact's first name at the beginning of the message and send something that might really interest him. Still, maintain a professional attitude and respect the user's space.

  • Do not overload contacts with advertisements: communicate naturally and do not be invasive. Precisely because it is a more intimate space, keep your flow of messages low. Better yet, try to be objective and let the consumer lead the conversation.

  • Don't use it as your main channel: WhatsApp is a great tool to maintain a good relationship, support and promote your products and services, but under no circumstances should it be the only one present in your marketing. It works only as support.

  • Don't talk to anyone who doesn't know you: receiving messages from an unknown number is quite unpleasant and even considered a kind of spam. Therefore, WhatsApp is not the ideal tool for communicating with potential customers or generating leads. After all, it can damage your brand reputation.

  • Use as an after-sales tool: after the consumer makes a purchase, do an after-sales job asking if he was well attended if he had a good experience to purchase the product and if the item was in good condition. Make sure that it met expectations and that it has experienced a usage problem that you can help resolve.


Final tip: everything is relative!


All of these tips that we have given are very valuable. However, what really works is to test the strategies and see which one works best with your audience. Don't stick to tips or what people say. Let your creativity flow.


And if you want help to be present on the main social networks building healthy relationships with your customers, trust who is the authority on the subject. Come and talk to our consultants and make a quote!